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A website is a very important thing for every business. But the job isn’t done here. Searching the website at the top of search engines helps to increase your customer base. Therefore, it is important to optimize the website for better ranking. Let’s take a look at the best ways to optimize a website for better ranking:

Develop an effective website: Be sure to develop an effective website that clearly reveals the complete information about your business. A poorly structured website with irrelevant info is a disaster, even with SEO practices. Google brings down the ranking of websites that are difficult for users to navigate and for Google bots to crawl. The usability of the business website on any platform is just the key to success. Make sure that your website design is very simple, well-structured and easy to navigate.

Do SEO Audit on your website: Always do SEO audit report for your website, which will help you to keep your website performance on top. Generally SEO audit report includes the following things:

• On-Page SEO
• Index Status
• Page Speed
• URL Analysis
• Navigation
• Mobile SEO analysis
• Visual Experience

Keyword research and development: This is the most important part of SEO (search engine optimization). This is the process in which we find the most relevant keyword phrases that are highly used by users while browsing for data and targets highly searchable with medium competition.

Content optimization: Content optimization is the process of writing content in an appropriate manner that can reach the largest potential target audience. Be sure to include the title and meta description with appropriate targeted keywords. Also place 2-3 keywords on each page along with the content. Make sure not to put any more keywords and destroy the natural flow of your content. Always write unique content, titles and descriptions within the character limits.

Mobile optimization: To improve your website’s ranking, make sure that it must be mobile optimized. A responsive and easy to navigate website always attracts more customers among your business. It is also part of SEO (search engine optimization) and requires that the website be responsive on all mobile platforms as Google also checks for mobile friendliness of the website for indexing.

Speed optimization: Along with determining website traffic, website speed also plays an important role. If your website loading is slow then it will increase the bounce rate of the website. For better speed optimization, be sure to compress the image size, avoiding unnecessary JS and CSS files. If possible, mine the website which will help increase the speed of the website.

If you want to optimize your business website to run smoothly and for better search engine rankings, Macrew will help you.