Competition is getting tough day by day and ranking for new business on top for non-branded keyword requires patience, hard work and dedication.
Here we have 5 most important SEO tips for small business owners to meet up with the requirements of search engine algorithms and improve ranking.
TIP #1: PAGE SPEED
No one likes slow loading website. Page speed is an important factor for search engine as well as users.
Google is nowadays very strict about it and with speed update, now it considers page speed as a signal for ranking websites in mobile searches.
Thing With Google released data how an increase in load time affect engagement on the website:
We recommend following tools to measure the speed of a website:
TIP #2: CONTENT OPTIMIZATION
It is a well known fact that content is king. Make sure each page of the website has unique content targeting particular keywords. For example, if your company provides 3 different services, build 3 different pages targeting these services related keyword.
Furthermore, research your target audience, market and create your content according to their requirements. For example, if you are targeting a local area, your content should discuss problem of this area.
You can check your audience from Google Analytics. If your website is new, create a target audience persona. Personas are fictional representations of your customers. Then create content targeting these personas.
TIP #3: MOBILE-FRIENDLY WEBSITE
Nowadays mostly people access internet from smartphones. Google is also pushing businesses towards mobile-friendly websites. It is important for every business to have mobile optimized website to rank high on mobile searches.
You can test your website for mobile-friendliness using this tool Google’s Mobile-Friendly Test.
You can also create AMP versions of your pages to load website quickly on mobile browsers.
TIP #4: TITLE AND META DESCRIPTION
You should always add unique title and meta descriptions on all pages.
Titles are very important for SEO. Why? Because they are used as a ranking factor.
Meta Description is not a ranking factor in Google. However, ignoring this tag is not a good idea.
Users can only see the title and meta description in search snippet. You have the opportunity to convince users to click on your website page. This tag helps to increase CTR in the website.
TIP #5: BACKLINKS
The number of backlinks is one of the most important ranking factors for Google.
There are many ways to build inbound links. However, getting low quality backlinks can put your website at risk of getting penalized. Make sure your backlinks are niche related and coming from authority sites.
If you need any help with SEO or want to outsource your SEO work, contact us today, we will be happy to help!